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John Matthew Murphy, born 1946 in Essex, pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business. Murphy founded Interbrand, one of the first (and still one of the leading) branding consultancies, and named many familiar brands. Brunel University admitted him to the honorary degree of Doctor of Social Sciences in 2001.〔(''John Murphy'' at brunel.ac.uk )〕 ==Product names== In London in 1974, Murphy launched Novamark, a small company specialising in product naming and in trade mark registrations. Brand names born of his efforts include:〔(''Interbrand Corporation'' at fundinguniverse.com )〕〔〔(''Marketing: The name game'' at independent.co.uk )〕 *Prestel, the UK Post Office videotex service *British Telecom, then part of the Post Office, subsequently BT *Metro, a range of cars *HobNob, a biscuit *Homebase, a chain of home improvement stores and garden centres *Prozac, an antidepressant drug *Slice, a range soft drinks *Zeneca, a pharmaceutical company *Discovery, a sport utility vehicle *Kaliber, a low-alcohol lager 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「John Murphy (branding consultant)」の詳細全文を読む スポンサード リンク
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